Who are we:

I’m Joel Santo, the CEO of Reciprocating Resolutions Inc. 

 

After leaving the Army with a broken neck and back, I was  on the fixed income of a disabled veteran. It wasn’t easy, and it took me years to rehabilitate. Things I used to take for granted, like driving across town to get a part for my car only to discover I could have gotten it cheaper a few blocks away, became a much bigger deal. It seemed silly. I could go online and find anything, but there was no certainty if the information was up to date, if I could get a better price elsewhere, or even information about who actually created what I was looking at, so I could confirm the fine print or ask them additional questions about it. 

 

Times were tough.  The recession made things even more difficult.  In fact, a few of my cousins and I regularly called each other when we found good deals in stores.  Knowing Who was selling What- Where & When, empowered US to do much more with the little we had.  We were empowered to leverage a group buying power for even deeper discounts and the merchants were happy to clear off their shelves!     

 

The information we shared was rarely ever from an online source. We called each other from the markets we found the items in. Viral, Word of Mouth advertising for the merchant.  I am a business owner & a shopper.  WHY, neither Merchants and Consumers having complimentary needs weren't able to communicate directly online, became the big question. 

 

As a business owner trying to be found by consumers, I wondered Why I had to say the same thing on each of the social networks?  Why did I have to repeat the same information as a video to submit to video sites?  Why did i have to repeat the same information with a whole bunch of fluff around it and post as a story on blog & RSS feed sites?  Why do I have to create graphics with the same information and post to the multitude of image sites?  Why do I have to chase after consumers in so many places when surely they are looking for services & products I can provide? I could pay for TARGET consumers, but essentially it would mean doing what I was already doing.  I couldn't afford impractical.  In fact, it was the effort and time that cost me the most.  

 

As a consumer looking for the products that could attenuate my time, I came across a whole mess  of nonsensical results.  From sketchy automation 'tools' to nefarious 'blackhat' practices that required time and skill levels that I could neither afford, nor wanted to be party to.   And, by the way, none them were local to me.  I couldn't go in for a consult.  I couldn't even reach people on the phone.  None of it made sense.  Why is it all so complicated?

 

So there I was.  An email box full of duplicitous spamvertising all promising different rays of hope to resolve my dilemma.  My social networks feeds & wall covered in 'Sponsored' announcements.  My desktop cluttered with Whitepaper research and graphs... and the list goes on... 

 

Merchant advertisers just want to get the word out to as many people as possible.  This technique worked to our benefit in broadcasting through radio and television by selecting audiences by channel or time of day, but in the digital world- where we move in nanoseconds there must be a way to find and distribute a relevant Ad For Us.

 

That’s when I came up with AdFor.

It’s a platform aimed at streamlining all of these important buying factors into an easy and fast process. For consumers, it eliminates the need for coupons, loyalty cards, affiliate marketing buy-ins, additional signups, and more. For businesses, it creates a space where all of their information can live, evolve, and engage with their customers in real-time. A one stop shop for all US to save money and more importantly, Time, enabling the best of Everything for Everyone, Everywhere.  Win - Win - Win!