AdFor Summation

Foundation: The Big picture Every Single One of Us Benefits

Audience Centric - Real Time Efficiencies - Bridging the Digital Divide- Lateral communication

When it comes to digital and “traditional” media, consumers and merchants have come to a chasm that is being described as "The Digital Divide”. It’s not good for local small business merchants. It’s not good for B2B merchants. And worst of all, it’s not good for consumers.

Where do consumers turn to find a business in today’s “local is wherever I am” environment? A Web Search? Yellow Pages? Mobile apps? Social networks?

While merchants’ goals are largely aimed at reaching and engaging the right consumer, at the right time in the right context, their efforts ( if any at all ) are largely currently focused on executing across a plethora of point-'solutions' and siloed channel-centric streams driven by data metric teams. "It is not just confusing and exhausting, it is crippling!"

Since the beginning of the Internet the smartest innovators have adapted technology to tackle the wideness of the web. Brilliant pioneers foraged pathways that crisscrossed the world in seconds. However, to this very digital day, even though we now move in milliseconds, we have yet been able to cross the proverbial street.

Problem: The Matrix has you! A tangled web we've woven!

There is no clear or concise way to describe the problem that AdFor begins to resolve. It is interwoven in the web so conspicuously that nearly every explanation of the problem appears instead to be its redeeming quality. Like lambs, we've had the wool pulled over our eyes to hide the simple truth that we are the driving force that perpetuates this time consuming & costly mayhem.

Our gas stations can't broadcast prices live, our grocery stores may or may not have a website, but if they do they cannot update it to tell you that milk is 20% off because they couldn't sell it the week before when there was a snow storm that slowed foot traffic to a halt. Our local mom and pop diners are likely to have a menu online , but how old is the menu? Was it even the diner or perhaps a competitor that uploaded the menu? Or was it an aggregate or review hub result who paid to be higher in the search results and now gets more traffic to their page instead of the merchants actual website?

Like most consumers, I turn to the internet and query a search engine for nearly everything that I have a desire or need for. Who can fix my car? What's going on tonight? Where can I find a specified product or meal? When is it the most convenient and affordable time to do any of the preceding?

The primary goal of the searcher remains unchanged since internet search first became a reality: to ‘get in and get out’ with the information she is looking for. And it's obvious that while the consumer is seeking to find, the merchant is eager to be found. At the core, our end goal is the same- Accessibility, Accuracy & Affordability.

But that is the opposite of what our benefactors need for us.

At the top of the field, Google commanded 87% of the paid search advertising budget share in the Americas in 2013 raking in $120M+ per day and they claimed it that ads undermine the credibility of search engines: "we expect that advertising funded search engines will be inherently biased towards the advertisers and away from the needs of the consumers… "Google's founders Sergey Brin and Lawrence Page

The primary goal of the search engine seems to have shifted focuses from “what is best for the searcher” to what might be best for the search engine which further biases them away from their patron advertisers needs too. Since their business model is to sell advertising their ultimate goal is to distribute as much advertising as possible.

This becomes more evident when you factor in that Industry leaders commanding amazing market sharebend the web to ascribe their adgenda (portmanteau of advertising and agenda)and duplicitouslypush the creation of 'Content'. Googles system wide Hummingbird update earlier this year leverages this misnomer that the more content created, the more likely a merchant is able to convey their messages to the consumer. Obviously, it is to their own benefit to instill in their patrons a requirement for more of their product(s).

While traditional players experiment with digital capabilities, new entrants aggressively seeking to grab share in the marketplace essentially innovate better ways to segment the market further to relieve the burden on the merchants to create and automate the distribution of content to social networks, blogs, video repositories like youtube and other 'silos'. Content that needs to be found somehow. Perhaps using Adsense, DoubleClick or another affiliate AdExchanger?

Before the Internet, a strong "problem-solution-testimonial-offer" could drive most prospects to an 800 number. The same message today by an unknown brand could drive many of these prospects to the Web to search for alternative solutions. All the reports indicate that more dollars are flowing into Internet marketing than into television. It's only after a brand has been exposed and created in other media that search really becomes relevant. However, if consumers don't know what to search for, then search really doesn't add value.

No longer do we have to seek out consumers, they are on the hunt for us… and because we are trying to be everywhere they are, we are unable to justly be anywhere. Businesses are competing to be in the top ten search results. Pardon me, top ten 'organic' results, underneath an over abundance of paid non-local advertisements. Its time for a more logical approach to greeting our customers.

We move @ the speed of digital now, everybody is connected in a myriad of places for a multitude of reasons. The idea that we need to be everywhere the consumer might be is an arduous task for anyone. Even more daunting for the consumer who is looking for information /advertising for their specific purposes and not being able to find that information , especially after searching the merchants website (if they have one), social networks or after looking around the house for the Sunday circular that they had earmarked until the weekend, but now can't find anywhere.

A search engine is an excellent resource initially designed to circumnavigate the wideness of the web based on keywords. The ads being served up to consumers are dominated by large businesses with large marketing budgets. Not only does this limit the space for consumers to find the voice of their local merchants, but it also directs consumers away from them. Far far away.

To narrow the scope in such a large organism patron advertisers have been duped by unfathomable 'hidden' metrics to gauge / speculate where their prospects may be reached essentially bidding on the personal identifiers of the consumers they wish to advertise to.

“We are not their customers: we are their product. We—our fancies, fetishes, predilections, and preferences—are what sells to advertisers.” Siva Vaidhyanathan, a media scholar at the University of Virginia

Obfuscation and relentless complexity vail the reality of all this measurement. It is meant to drive the market to continue to seek services to be found. But the service that the highest bidder is actually getting is sparse attention. Some here, Some there.

"The merchandise of the information economy is not information; it is attention. Attention is what we, the users, Give, and our attention is what they sell—concentrated, focused, and crystallized." Scott Lutz.

Where do we go from here: Chaos or community? -MLK

<read more @ www.HubFor.US/Mayhem

Solution: A Real Time Community Announcement Network.

YOU are the solution! YOU in control of your merchandising needs is all that is required to bridge the divide and transform US into omnichannel OPERATORS that can dominate in online, mobile, and brick-and-mortar worlds. Best of all- everybody saves TIME, MONEY and PEACE OF MIND!

With the AdFor Patent Pending inverse focus - the MERCHANT is the TARGET- so EVERY RESULT IS LOCAL TO YOU In 5 CLICKS or less. Who, What, Where & When so openly; so easily; so affordably; so locally and so flexibly that- in less than a minute, AdFor enables US to Know Before We Go!

Utter & Complete Transparency! We don’t just transverse the chasm, we level it! With all the middle men, distractions and costs that businesses think they need in order to reach YOU removed inexperienced users may intuitively navigate relevant content from within their own context with lightening speed and accuracy without having to make any sacrifices.

No fancy tricks, No privacy invasion, No search engine optimization (SEO), No doubling your efforts verifying or updating social networks, static unchanging websites or blogs for advertorials masquerading as 'created content'. No intermediaries. No referrers or affiliates. No behavioral tracking, No geofencing. No retargeting. ( There are a lot more than you realize)

So, what do we do? AdFor literally translates to "Speak" or "Say" and in the alternative form, Affor, means "Ahead in time" or "In front of". And that is what we do- Transfer, in real time, highly relevant intent-based and audience-oriented information. AdFor even has room for the little things including, Fast moving consumer goods, the items we purchase every day.

We are SO MUCH MORE! So how does AdFor do it?

The AdFor Enterprise Solutions are most aptly configured as an intranet community announcement network bulletin or a semblance of an Intranet Yellow Pages Directory! Through this platform our reach is less limiting and we may be further be distinguished as a Live Virtual Marketplace and Real Time Exchange.

Think of AdFor like a 'Town Squire' delivering consistent, ongoing valuable information from merchants standing in the middle of every neighborhood everywhere.

YOU CAN immediately identify the Squire.

YOU CAN choose to listen to the Squire or not.

YOU CAN choose to go over to the Squire and inquire further.

It's also important to note that you are standing in the same vicinity at the same time, so the context is also nearly the same.

Like never before, Now (authorized) on site managers may announce (in less than a minute) overstock wet weather products available while a thunderstorm IS happening. Or 'Touchdown Appetizers' directly after the little league football team the merchant sponsors scores a touchdown or Previously frozen ground beef 20% marked down so the merchant can free up refrigerated slotting spaces!

We expect to build a hugely valuable network concentric to an individual patrons community that could eventually impact or displace many classified, local directory and ad exchanger sites. While all that sounds grandiose it may not be as remote a possibility as it seems. The key interactive elements are here. We have real-time authorship, imagery, scheduling and video technologies. We have conversation and the ability to recuperate, reiterate, respond and react. With AdFor announcements / advertisements are multilingual giving a voice for every business to SPEAK the same language as each of US! Our metrics are real-time allowing merchants to see Conversions in the REAL WORLD almost instantaneously by watching shoppers walking in your door or scheduling appointments and deliveries immediately-- Everything is about to change for the better!

Checkout our Features & Benefits page for A LOT more real benefits.

AdFor puts Pandora back in her box and separates all of us from the Miss Direction Matrix of Arbitrage Mayhem Marketing! Imagine if there "was no spoon"

User privacy is the utmost concern at AdFor. So we got rid of all those traditional search engine tools that compromise your privacy. You'll be happy to know that your browsing is a whole lot more secure also-- Imagine If every time you went online to search for a product, service or activity- You found one in less than 5 mouseclicks and it wasn’t expired or duplicated elsewhere with varying redemptions or you didn’t have to signup for a new account (or give them permission to access your friend lists and wall) or didn’t link to an altogether different site at all or get an endless amount of spam email. With AdFor- No Geo Location is required, No Duplicates, No Voided or Expired & No Behavioral Targeting or Privacy Invasions, No additional sign ups or sign ins & best of All- NO COST! <read more @ www.AdFor.US/shopper

Small Businesses just want to get their messages found online, but that is much harder than it seems it should be. With AdFor Merchants pay a miniscule fee of $500 per year to have an infinate voice and direct connection to consumers seeking them. Instead of paying per click or per campaign, Instead of Blogging, updating multiple social networks, updating websites or didn’t have to pay absorbent fees for the cost of the ads + marketing gurus + designers + tech support, etc. etc. to be found. Another benefit is that merchants won't have to keep making and distributing flyers, paying to be in the Sunday circular, Newspaper classified, a television commercial or a value pak book. <read more @ www.AdFor.US/Business-

Merchants who have marketed online, may be familiar with some of the terms below that AdFor ELIMINATES!

*No Social media marketing; Search Engine Optimization (SEO) - Search Engine Marketing (SEM) - Pay per click, Cost per impression, Search analytics, Web analytics; Affiliate marketing- Cost per action, Revenue sharing; Behavioral targeting, AdSense, DoubleClick, AdWords, Adware, Referral marketing, Content marketing, Pop-ups/pop-unders, Spam, Unsolicited commercial email, digital footprint Analysis, Reality Mining, Malware and many more. <read more @ www.HubFor.US/Mayhem